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How did Daniel Lubetzky make his money?

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Daniel Lubetzky is founder and majority owner of snack bar company Kind Healthy Snacks. Mars, the candy conglomerate behind M&Ms and Snickers, bought an estimated 40% stake in Kind in 2017 for an undisclosed amount. Prior to Kind, Lubetzky started PeaceWorks, a marketing, consulting and distribution company, in 1994.
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