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Why is TD Ameritrade selling to Charles Schwab?

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Charles Schwab to buy TD Ameritrade in $26-billion blockbuster brokerage deal. (Reuters) - Charles Schwab Corp (SCHW. N) agreed on Monday to buy TD Ameritrade Holding Corp (AMTD. O) in an all-stock deal valued at $26 billion, creating a brokerage giant in a market that has been ravaged by price wars.
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