It’s hard to find things that won’t sell online right?
What is digital marketing? The Internet has made our lives easier and better and we can enjoy ample facilities only having access to a laptop or phone. We can do anything just by sitting at home, be it your bills payment, online shopping, ticket booking, recharges etc. Because of this trend of consumers towards the internet, businesses are adopting Digital Marketing. It is an action that is done with the help of electronic media for the promotion of services and goods. We can say that this is an internet-based task that states in selling of products and offering services. We can connect it via the internet, phone, laptop, computer or any other applications. Digital marketing allows the brand or producer to reach to his customer and along that it helps in keeping eye on their activities and their needs.
Types of Digital Marketing:
Let’s have a look at different types of digital marketing:
- Search engine optimization (SEO): – it is a strategy used by many websites to score higher position in any search engine like google or bing etc. If you want your website at top you have to make your website according to keyword and SEO guidelines.
- Social media marketing: – You can use any medium of social media for an effective means of advertising be it LinkedIn, Instagram, Facebook or twitter. As through social media we can express our views to millions of other people.
- Email marketing: – it is an easy way of marketing as via email you can get every update about your order like offers and discounts.
- YouTube channel: – It is a platform where you can make your product visible to a large number of users. You can communicate your product directly to the people.
- Affiliate marketing: – Remuneration that is earned by advertising products via blogs, websites or links is known as affiliate marketing. Using this you can create your link and put your product on that link so that customers can easily get that product just by clicking on a link.
- Apps marketing: – To make different apps in order to reach a number of people and promote their product on it is termed as apps marketing. This is the most used and one of the best ways of digital marketing these days. Ex. amazon, Myntra etc.