If you are running eCommerce business, then you know marketing is important to attract more website visitors & drive sales. ecommerce marketing solutions in toronto offer an ability to reach your wide audience, which includes overseas customers. It is true in post-pandemic world, where people are selecting e-commerce over the physical stores since it offers convenience, safety, and complete ease of mind.
- SEO: Invest in content optimization, keyword research and link building strategies to boost visibility on search engine results pages and increase website traffic from organic sources.
- PPC: Set up effective PPC campaigns across multiple channels such as Google Ads, Microsoft Ads, Bing Ads and Amazon Ads to target potential customers at different stages of the sales funnel.
- CRO: Analyze customer data to identify weak points in the buying journey, create hypotheses, test those hypotheses and improve user experience to maximize conversions and ROI.
- Social media marketing: Increase your reach by regularly creating and publishing high-quality content across different social media channels (e.g. Facebook, Twitter, Instagram) that is relevant to your audience’s interests.
- Social media advertising: Leverage social media ads for lead generation by targeting potential customers through advanced segmentation capabilities such as demographic information or past purchases.
- Content marketing: Utilize blogs, email newsletters and other forms of content marketing to drive engagement with prospects and build relationships with current customers.
- Influencer marketing: Establish relationships with influencers who have an existing audience of engaged followers interested in products related to your business so they can help promote your brand message in an authentic way and increase sales/leads organically.
- Web design: Improve web page layouts, designs, functionality and overall user experience with modern design practices like responsive design for mobile users and accelerated mobile pages for faster loading speeds on all devices